Al-Ammariyah Amerah

Client:

Social Development Bank (SDB)

Project Overview:
"Souq Al-Dar - Al-Ammariyah Amerah" was a community event organized by the Social Development Bank (SDB) to support and empower productive families and freelancers. The event served as a platform for them to showcase their products and services, enhancing their opportunities for growth and sustainability within an engaging and interactive atmosphere that reflected the vibrancy of the local community in Al-Ammariyah. The event also incorporated awareness aspects aimed at highlighting the importance of financial planning and saving as essential tools for these individuals to build their dreams and achieve economic stability.

My Role & Responsibilities:

Content Manager, Assistant Director.

Scope of Work:
Contributed to innovating the creative concept for the event's accompanying campaign and defining its key messages.
Directed the content team (writers, designers) in producing promotional and media materials that reflected the event's objectives and the bank's message.
Meticulously reviewed and approved all content (social media posts, copy, visual materials) before publication.
Provided support and assistance to videographers during the filming of short informational films for the event (such as identifying key shots, ensuring coverage of important aspects, and guiding media messaging).

Project Duration:
One month (2024)

العمـــاريــــة عامـــــــرة